our story

We embrace the possibility to use fashion as a tool to change and affect lives

 
 
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Founder

Born and raised in Toronto, Canada, our Founder Viola Labi was raised as a recipient of rich Ghanaian heritage. After receiving her post secondary education in Fashion Arts, she went on to work within the Canadian luxury consumer market.

In 2015, she decided to shift gears and explore Ghana. Much like other diasporans, she wanted to connect to her heritage and would make yearly visits to Ghana. During these trips she learned of the fragmentation within Ghana’s fashion industry and looked for methods of unification.

Her search continued to Tamale. While observing traditional weaving methods in northern Ghana,  she was exposed to a library of textile knowledge. These threads wove a symbolic exchange of tradition and culture between her and the weavers.


women empowerment

The fashion industry is a $2.5 trillion-dollar industry that employs approximately 60 million people worldwide, most of whom are women.

With our humanistic approach, we believe that gender equality is good for everyone. Our partners are on a path of long term prosperity financially, socially & economically.  

It is our honour & promise to support these women as they gain economic independence. 

Fashion can be used to remove bias to create social change and increase social connection. Stay connected with us to see how we use fashion tech to bridge gaps of learning.

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sustainable development goals

The SDG’s are a call for action by all countries – poor, rich and middle-income to promote prosperity while protecting the planet. They recognize that ending poverty must go hand-in-hand with strategies that build economic growth and addresses a With our humanistic approach, we believe that gender equality is good for everyone. Our partners are on a path of long term prosperity financially, socially & economically.  

It is our honour & promise to support these women as they gain economic independence. Stay connected with us to see how we use tech to bridge gaps of learning.

WOVEN actively works with civil society organisations and the private sector to support the following goals.

SDG 4 Quality Education - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.

SDG 5 Gender Equality - Achieve gender equality and empower all women and girls.

SDG 8 Decent Work and Economic Growth- Promote sustained, inclusive and sustainable economic growth, full and productive employment, and decent work for all.